Feasibility Study Chapter 1-3 - 18936 Words

CHAPTER 1 The Problem and its Setting Introduction Apprendre à   Cuisiner is a Culinary School and Restaurant in one that serves authentic Italian and French cuisine. The word Apprendre à   Cuisiner can be translated in english which means â€Å"learn how to cook.† The owners of the restaurant have searched far and wide to set up a truly affordable and enjoyable Culinary school and restaurant in one in the Philippines. They have discovered that the Culinary experience is not just the wonderful cooking of recipes and ingredients, but also the place and ambiance that will surely make the customers feel like Chefs. It is about bringing people together for an unforgettable experience that starts with great service then guest have an option if they†¦show more content†¦To be able to maintain a good market position. To recognize the target market. To clarify the products and services of the restaurant to offer its target market. To identify the place accessible to the target market. Technical Aspect The study aimed to determine the following: To determine the capital expenditures of the business. To determine the equipment and machines to be used. To identify the products and services offered by the business. To maintain the high quality service of the business. Financial Aspect The study aimed to determine the following: To invest reasonable capital to start the business. To identify the estimated profit. To determine the needed capital for the assets. To avoid bankruptcy. Socio-Economic Aspect To decrease the rate of unemployed in the society. To help the government increase its income by paying the precise amount of taxes. To help professionals and newly graduates to apply and enhance their skills in the industry chosen. To be one of the most competitive theme restaurants in the industry. Significance of the Study This study will benefit the following: Students can use this feasibility study as a reference material, providing data concerning the establishment of a theme restaurant. They will be guided and have ideas for their future study and could apply and enhance their skills in the industry chosen. They will get an insight into the different aspects of theShow MoreRelatedEssay on Feasibility Study: Carwash and Autodetailing Services621 Words   |  3 Pagesï » ¿University of Southeastern Philippines College Of Governance and Business Economics Obrero Campus, Bo. Obrero Davao City A Project Feasibility Study on Carwash and Auto-Detailing Service In Partial Fulfilment of the Requirements on the Study Preparation of Project Feasibility Study Submitted to: Prof. Danilo B. Pacoy Submitted by: Florisa Mae R. Deniega Edgar B. Lepiten Charlo Briz O. Quià ±o Princess Ella M. 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Triumph Launching Event Free Essays

Executive Summary3 Introduction4 Customer Profile6 Demographic6 Behavioural6 Environmental scan7 SWOT Analysis7 PEST Analysis9 Store observations10 In-store10 Shoppers Behavior11 Online shop12 Ideas / Amendments for functional and creative online services12 Brand Awareness Survey14 Motorcycle range14 Clothing and accessories17 Conclusion and Recommendations21 Range evaluation21 Triumph dealers’ range21 Executive Summary Firstly, we shall present a little information about the company. The company was formed as a bicycle manufacturing company by Siegfried Bettmann in Coventry in 1887. In 1967, the production of the motorbike peaked at 47,000 units in this year. We will write a custom essay sample on Triumph Launching Event or any similar topic only for you Order Now Unfortunately the business went into liquidation because lack of government backing. But in that year, John Bloor, a businessman who is the current owner of the company, bought the land where the factory located and therefore have the rights to the name of Triumph and assembles a team to develop a new range. In 2008, the company could break the record of its peak production. They were able to produced more than 50,000 units in this year. Triumph now has five factories and all are 100 percent owned by the company. Two of these factories are based in Hickley, UK and the other three factories are in Chonburi, Thailand. The clothing and accessories are made in China. For Triumph motorcycle, there are six range which can be classifies as the following; Supersport, Adventure, Touring, Classics, Cruisers and Roadsters. The age ranges for each range are different from each other. The younger target market is more attracted to the Supersport, adventure and roadster range whereas touring and cruisers range attracts more of 45-60 years old. The range that is the most popular and has the biggest volume sold is the classic. Whereas the roadsters range has the most competitors. There are 54 dealerships in United Kingdom and Ireland. Sixteen of these are multi- franchise dealers and 38 are solus dealers. All of these dealerships are franchised. All dealers must follow brand standard such as colour the store blue with wooden floor. Fifty percent of the stores will have PCA specialist. There are 16 subsidiary markets and 36 countries nationwide. Introduction The aim of this project is to propose an effective launching event of Triumph clothing range to dealers around UK using the range evaluation that we have researched. Having an effective launching event can help the company to maximize and maintain relationships with the dealers in order to secure orders. This project also hoping to improve with the order management process which can reduce cost and time benefits both the company and dealers. We have been given the opportunity to evaluate and improve the sell at the launching event for the Autumn/Winter 2011 Triumph clothing collection. Triumph is a motorcycle company whom also sell biker’s clothing and accessories range. Their objective is to promote and be more emphasize with this range where they see potential opportunity. This project aims to gain knowledge about how to expand Triumph’s clothing collection to non-biker customers. We are appointed to evaluate and suggests a new lunching event(s) to dealers around UK. The problem that they are having now is that their clothing and accessories range are only known among bikers. It is our mission to come up with strategy to maximize their profit by expanding their customer base. We are here to think of ways that can attract those who are non-bikers. For clothing and accessories, they will launch collections twice a year, which consists of Spring/Summer collection and Autumn/Winter collection. The collection is made up of core and seasonal items. Core items are the items regarding to the season and the dealers can reorder any time because the stock is at Headquarter. For seasonal items, they focus on the climate during that particular time of the year and only available via forward order. Forward orders are crucial for both dealers and Triumph. This is the way dealers can secure products for the season and allows Triumph to understand the market and best seller. For the Autumn/Winter 2011 collection that we are appointed, Triumph has coordinate together with Barbour. Barbour is a UK owned clothing store broadening out from its countrywear roots. Todays the company produces clothing that is designed for a full country lifestyle. The collection is to be launch during February and March 2011. The launching event usually taken place at the factory where dealers visit the pop up store for viewing the new collection and this is to be joined by appointment only. Information, product demonstration and order making are taken place on the event day. Sometimes the person visiting the event may not have the authority to make the purchase, therefore the company is given them a 3 week launching event so that decisions can be made within this 3 weeks. During this 3 weeks, larger dealers have their individual bringing of 1-3 staffs whereas 2-4 small dealers are grouped together. The main goal of this collection is to start expanding the market to those who are non-bikers. But the problem being that they have not been considering about putting their products into any other department stores because they want to give priority to their existing dealers for stocking Triumph products. There is no budget limit for the launching event and sounded like the previous events made at the factory has been quite low. Their main competitor is BMW (for motorcycle department). If there were any stock left at the end of the season, participated dealers will pay extra to get their names printed on the sale adverts, which is usually published in the motor publishing. Customer Profile Demographic Supersport: Customer is male, in the mid 20s, single, and lives in the city. Adventure: Customer is male, in the 30s, married, lives in an upscale neighborhood. Touring: Customer is male/female, in the 30s, married, moves around a lot with no permanent resident. Cruiser: Customer is male, 50-60 years old, married, living in rural area. Classic: Customer is male/female, in the 50s, married, and does not live in big cities. Roadster: Customer is male, 25-40 years old, single, and lives in the big cities. Behavioural Supersport: People who like racing, and look for a motor technically outstanding with high specification. Adventure: People who like adventure, and look for versatile motor accompanying them in different environment. Touring : People who like sport and travel, they look for a powerful motor having grater practicality in touring or sports touring. Cruiser: People who like cruisers look and embrace attitude of the hotted up motorcycles of the  60s. Classic : People who like vintage style and look for a motor presenting modern interpretation of a timeless classic. Roadster: People who take speed and agility seriously and look for a middleweight streetfighter. Environmental scan SWOT Analysis Triumph was formed as a bicycle manufacturing company by Siegfried Bettmann in Coventry in 1887. The first motorcycle was built in 1902. Triumph now has five factories around the world. They have 750 dealers in 35 countries and 54 of them are in UK. The clothing range started in 1994 with collaboration with Frank Thomas. Strengths * Branding – A United Kingdom’s brand born in 1887. The brand is not only well known in the UK but throughout the world. * Worldwide presences – Triumph truly has an international presence with factories in UK and Thailand for the motorcycle sector and for clothing sector in China. Also there are 750 dealers around the world. Countries including Australia, Austria, Belgium, Brazil, Canada, Chile, Czech Republic, Finland, France, Germany, Greece, Hungary, Italy, Japan, Mexico, Netherlands, New Zealand, Poland, Portugal, South Africa, Spain, Sweden, Switzerland, Taiwan, UK, USA and Venezuela. * Collaboration – The company successfully collaborates with the well known British clothing brand â€Å"Barbour† for their 2011 Spring and Summer clothing collection. This is an opportunity for Triumph to extend their brand awareness to non-bikers sector. * Customization – There is an option â€Å"create my Triumph† on the website where you can build your very own Triumph motorcycle. Weaknesses * Undifferentiated products/service – Unlike their rival, BMW, they don’t only make motorcycles, they produce cars as well. This is why BMW is a much better known company because their target market is relatively larger. * Because Triumph refuses to expand their stores into a more commercial environment such as a department store, the chance of attracting larger non-biker audience is lower. * The company is lacking marketing expertise. This weakened the brand to expand to its potential customers. Opportunities * The virtual world is becoming an essential part of our lives, Internet is a powerful tool. Having a Triumph site where customers can order online is beneficial. * Joint venture with Barbour will give opportunity to Triumph for expanding the brand name and brand awareness. * Moving into a new market segment with the clothing collection will generates more interests in the brand itself and also generates more profit. Threats * The continuing Global recession – The economic decline result in the demand of consumers. Especially with the increase in oil price, a motorcycle is considered as a ‘want’ not ‘need’. * Intense competition – There are many competitors in this market. Many of the competitors offer marketing incentives and reduce in product price. This action will have a negative effect on Triumph pricing and market share. * Global warming – The issue of global warming will effect in Triumph motorcycle sales. People are becoming more conscious of fuel consumption. PEST Analysis Political: The government has discouraged bike usage by increasing taxes for all bike riders. Since 2009, there has been an increase in Bike Road Tax as well as Bike Parking Tax. Vehicle Excise Duty for Motorcycles has increased for the 2009-2010 period. With the increase in oil prices, it has become far more costly to ride a motorbike today. Even so, traffic congestion and overcrowded public transport favors motorcycle use as a means of commuting. Economic: Inflation rates in the UK are increasing as well as the exchange rate, while the interest rate remains low. Due to this situation, the production of motorcycles depend more on imports and labor cost have increased as a result. At the same time the increase in global trade has created severe competition in the industry due to the emerging foreign markets. However it is easier to escape this recession on a two-wheeler rather than a car. Social: More people in the UK now own motorbikes despite the increases in cost. It is more socially acceptable to own a bike, and there are a lot more female motorcycle owners. A lot of older individuals who used to ride bikes when they were young are now starting to purchase bikes once again (returner bikers). The number of motorcycle use has increased over the years as opposed to cars, as they serve as a status symbol and are more efficient and practical in traffic. Technological: Technological advances have added many safety features to motorbikes to make riders more comfortable. The demand of motorcycles has led to the emergence of larger capacity engines (around 500cc). These changes make motorbikes more attractive as a means of transport as well as a leisure activity. Store observations In-store North city Triumph North city Triumph opened this brand new store just a month ago and the shop outlook really inspires customers, even though you are not rider. Big Triumph flags outside and a fresh, clean environment welcomes you inside. The store is located in a busy suburban area, half an hour from London city, in a good marketplace if you are coming by car or by bike. The store is a Triumph Solus dealer and they have a PCA Specialist who is in charge of clothing and accessory parts. The Triumph brand is very well presented in the North city store: Wooden floors, bright and high spaces display their bike range and latest clothing collection range in a stunning way. The shop offers personal assistants for customers and all staff is most helpful and willing to serve clients to meet all their needs. The Triumph collection is still very monotonous and dark leather jackets and trousers make everything look like same. Unfortunately no product really stands out and even labels such as â€Å"new model† failed to make you more interested to buy. North city Triumph’s ideal customer is a man in his mid 40s, who buys products mainly for his needs rather than his wants. Metropolis Vauxhall Metropolis Vauxhall is located south of London city center, close to all transport connections. The shop is a Triumph multi- franchise dealer, so it also offers its competitors products. Here Triumph’s image as a brand is less highlighted and the collection range is narrower. The store visit is less inspiring than at the Solus store and Triumph’s products get lost among competing brands. Yet, a broad supply of competing products and brands attract a larger number of customers and this generates increased impulse sales for the more generic Triumph products, such as their leisure clothing line. The Triumph collection range remains vague and limited space availability makes displaying products, and brand imaging, challenging. Metropolis Vauxhall Triumph? s ideal customer is a man aged between 35 and 55 and they also might pop in store just for clothing, not just because of biking. Shoppers’ Characteristics †¢ Triumph clothes’ ideal customer is a man between 35 and 55 †¢ The ideal, and also potential customers, are males returning to their youth: they like to wear something classical, stylish and keep their individual style rather then run after the latest trends †¢ They like to shop in store †¢ They shop mainly for needs more than wants Triumph’s customers respect personal assistants and prefer visiting the same local store †¢ Customer respects practical clothes and a personal look †¢ Triumph’s brand is an important factor for customer ( SWOT,PETS, Dealers feedback) Online shop Online shopping has exploded during last decade and today it is normal to do a virtual shopping trip that satisfies the customer’s needs. This year e- retail sales ar e on course to a record 16% growth in the UK and as retailers start offering more and more e-services online shops will become faster and more functional. Also, using IMRG ( Interactive media in retail group) research report, clothing is one of the fastest growing online shopping sectors. Online shopping advantages are remarkable. Lower costs (expenses) to retailers and customers, user friendliness, fast delivery and independence of shopping hours are factors that every company should take advantage of as much as possible. Though Triumph’s image is built on customer service, this would be a further advantage that increases their competitiveness. Also, as no other competitor has a truly outstanding online store, small quality improvements could result in a decent increase of customers. Triumph world website and dealers’ websites are overall very professional compared to other motorcycle brands, but dealers’ own online clothing shops /services differ largely in their visual outlook, ranges and operating systems in general. Outstanding and interesting dealers stand out straight away. Carl Rosner and A1 Moto are good examples of online shops that are simple to use and harmonized/balanced within Triumph’s brand image and product range. Almost exceptional, Solus dealers stand out with a positive Triumph brand image and visitors get a feeling that the dealer is standing behind and believing in their brand 100%. However, surprisingly many dealers have a complicated order system and their product ranges are presented in a dull way, without a professional feel. The pictures are small and especially the light coloured casual clothes drown into the white background. At the moment some dealer’s pages don’t inspire to shop and their complicated order-system does not encourage online buying. Based on the research results and the feedback we got from consumers that are targeting Triumph’s target group, it is recommend that dealers’ webpages and online services would be similar and linked together with the Triumph brand nationally. Triumph’s target group and potential buyers mainly consists of men who usually appreciate user friendliness, and a straight forward clothing line, that can be bought with just a couple of clicks on the mouse Ideas / Amendments for functional and creative online services †¢ Dealers online services/ shop harmonized to Triumph official sites and brand image. †¢ Product info and pictures to have same the outlook as is used in the Triumph catalog and their official pages. †¢ Creating seasonal online campaigns that are targeted to inspire loyal customers and new potential bikers. Charity campains. †¢ â€Å" â€Å"Goes with† – boxes†. Website would automatically suggest clothes or accessories that would go well with previously purchased items. †¢ Making online shopping easier and more fluent. Product ranges displayed with uniform background image and a picture size that allows you to properly view the chosen product. * Clothing pictures with real people, using professional photographer †¢ Promoting of casual wear line should be more directed towards the target customer group, men that have spending power, but little time for shopping. †¢ Create competition â€Å" design your own jacket or t-shirt†. Winner’s design would be launched with limited number. Brand Awareness Survey We have set up a survey analyzing Triumph brand awareness amongst Fashion students aged between 21 to 35 years old and other category was people with no age limit. At the moment, out of 38 respondents, only 14 have heard of the brand ‘Triumph’. Whereas the main competitors such as Yamaha, Ducati and BMW have 35, 32 and 30 respondents respectively. There are many factors that can be the reasons why Triumph is not as well known as the competitors. * Locations of the stores * Sponsorships * Product variety * Brand reputation * Brand marketing * Brand accessibility Another point that we can observes is that out of 38 respondents, only 1 respondent wrote Triumph as the brand that comes first in their mind. Whereas Harley Davidson has 15 respondents and Ducati has 8 respondents. For improvements of the brand awareness, we can study how Harley Davidson presents itself to the audience. After this observation, we would like to focus the brand emphasizing its British heritage with the Classic look. We can see that Harley Davidson and Vespa also have the Vintage Classic look and we think if Triumph brings out the Heritage theme it can become better known as well. Also, taking considerations consumers, we see that most potential new customers are middle age people, who have interest to start new, youngish hobby or finally carry out their dreams. These people, mostly men, have also money to spend for bike and naturally for street wise/ credible clothing. Analysis of Product offers Motorcycle range Triumph’s 2011 motorcycle product contains the following ranges. Pictures of products are listed in appendix. Roadster range Triumph Roadsters range is for the street. It stresses attitude, style, performance and agility. This range has Street Triple and Speed Triple. The Street Triple’s specification includes Triumph’s trademark twin headlights and high level silencers, meaty dual brake discs up front and a comprehensive instrument suite that even includes a lap timer and adjustable gear change indicator. The Speed Triple’s specification includes four-piston Brembo brakes for eye-popping stopping power, fat alloy handlebars, fully-adjustable 43mm upside down forks for maximum control and a comprehensive instrumentation that includes lap timer and programmable gear shift light. Supersports range Triumph Supersports range is for the racetrack to compete with the best in the supersport class. This range has Daytona 675. With the lightest and narrowest chassis in the class, the Daytona 675 delivers outstandingly agile and intuitive handling. Fully adjustable suspension front and rear, with separate adjustment for high and low speed compression damping, gives the Daytona 675 superb composure on all surfaces, while top-of-the-range monobloc radial brake calipers up front deliver eye popping stopping power. Adventure range This range is designed for people who are looking for adventure and it has Tiger 1050. The Tiger 1050 is equally at home in the urban jungle as it is prowling on the open road. The Tiger 1050 with its commanding riding position, its muscular 1,050cc triple engine, powerful brakes and high specification sporty chassis making for real fun on the twisties and composure in the traffic. Tiger 1050 is a superbly competent bike and does scratch, tour and commute all. Touring range This range satisfied sport and touring at the same time and it has Sprint. (Sprint ST and Sprint GT) Equally capable of crossing continents or taking on a track day, the Sprint is one of those rare contradictions. The new Sprint ST has been given a number of improvements to ensure it remains one of the world’s favourite sports-tourers. Updates include new reflector-style triple headlight unit; re-designed cockpit; the same stunning 1050cc inline triple engine, but with latest spec ECU for ultra-smooth throttle response. Sportier than the GT, the Sprint ST is set to become even more attractive due to its new ultra-competitive price. The New Sprint GT is greater practicality and more emphasis on the ‘touring’ aspect of ‘sports touring’. It offers a unique proposition of performance, practicality and price. Performance from the uprated 1050cc triple with 130PS on hand. Practicality – the GT’s byword – with 117 litres of lugguage, ABS brakes,   u-lock, built in rack and grab handle, and a  200 mile fuel range. Classics range This range is designed for classic motorcycle style. It has Scrambler, Bonneville, and Thruxton. Scrambler is inspired by the 60s Triumph off-road sports motorcycles that were stripped down for racing and has a unique look and feel all of its own. It has styling details including gaiters, white seat piping and high swept chromed side pipes. Bonneville is a thoroughly modern interpretation of the definitive ‘proper’ motorcycle, this iconic symbol of rebellion and independence is even more accessible thanks to its low and narrow seat, clean and efficient fuel-injected engine and lightweight 17 inch alloy wheels for even sharper handling. Thruxton is named after the famous racetrack where Triumph ruled the roost and is inspired by the Ton Up Boys of the 1960s. The Thruxton is Triumph’s sportiest Modern Classic, and authentic cafe racer delivering a unique Triumph experience. Cruisers range This range presents classic cruiser looks and has America, Speedmaster, Thunderbird, and Rocket III. For the classic cruiser look, the America comes with shrouded front forks with polished lowers, chromed single headlamp and chromed engine covers, machined cast wheels, chromed detailing and twin reverse cone pipes. The Speedmaster is a tough looking, no-nonsense sports cruiser that’s dripping with attitude. With blacked out engine cases, slash cut pipes and cast black wheels with polished rims, the Speedmaster embraces the attitude of the hotted up motorcycles of the  60s. The Thunderbird oozes cruise from every angle with its strong, muscular lines. Powered by the all-new 1600cc T-16 parallel-twin engine, the Thunderbird delivers class leading power, torque and economy figures, with a refinement previously unheard of in the mainstream cruiser class. Rocket III Touring is a true mile eating custom tourer blessed with unique character and that memorable 2. 3 litre motor. The iconic engine has been retuned for effortless low down torque. Rocket III Roadster has Classic streetfighter looks and delivers the tree-pulling levels of torque. Clothing and accessories Triumph’s 2011 spring and summer garment and accessories product contains the following ranges. Pictures of products are listed in appendix. Roadster range Performance products with attitude, developed for the street and the city. Roadster garments are targeted at the riders of Speed and Street Triple and range from subtle to heavy branded products. Added comfort and features make these products more usable for everyday or occasional riding. This range has items in jackets, pants and jeans. Supersport range Performance supersport products follow the ethos of bikes like the Daytona 675. They are technically advanced with high specification, delivering a product range that is aimed at the track and sports riding. Visually strong, these pieces are heavily branded with a bold and distinctively triumph design. This range has items in one piece suit, jacket, and jeans. Touring range Touring series is a very functional range of products. Waterproof, windproof and breathable, this collection has been developed to allow consumers to enjoy long rides, providing the wearer with the essential protection from the elements. This range has items in jacket, pans, and jeans. Adventure range Inspired by the spirit of adventure, this collection of products has a more rugged, enduro style. Packed full of features, these functional garments will deal with the requirement of both road and off-road riding. This range has items in jacket and pants. Heritage range Classic looking products make up this range, inspired by motorcycle garments of the past. This collection is designed for the exacting requirements of a modern day motorcyclist, whist also maintaining that true authentic heritage. This range only has items in jackets. Modern retro range Where modern meets retro, a range of products inspired by the classic racing garments of the 60’s and 70’s. The use of racing stripes, graphics and colors are combined with classic style leathers and modern construction technologies to deliver a performance riding product. This range has items in jackets and jeans. Legend range The Triumph legends range includes a series of products that pays homepage to the icons of music and screen that had a close relationship with Triumph. Legend collection contains two special editions which Mare- James Dean special edition Jacket and Mcqueen special edition Jacket. Cruiser range This range have taken the classic image of the cruiser and given it a Brit Rocker attitude. The Cruiser range take their influence from the British Rocker culture of the 1960’s and 70’s and combined these looks with modern technology. This range has items in jackets and jeans. Triumph union range The triumph union range has a fashion influence with products that cross over between categories and can be comfortably worn on any bike or worn off-bike. These products have character and a style of their own. This range has items in jackets and blousons. Function range The function range of products comprises of waterproof oversuits and protector including protect vase, back pro-tech and pro-tech jacket. Men’s casual range This range presents casual look and has items in shirt, layer tops, leggings, jackets, T-shirts, shorts, polo, hoodies, and denims. These products can go with other Triumph products. Ladies range The ladies collection offers a focused number of styles and options to appeal to both rides and pillions alike. All styles are designed independently, conceived to appeal to women. This range has items in jackets, jeans, gloves, and boots. Ladies casual wear range This range presents casual look and has items in shirts, T-shirt, vests, and jeans. Junior range The junior range is fun and colorful, and is ideal gifts for younger Triumph enthusiast. This range has items in shirts, T-shirts, bike models, model kits, and Triumph Teddy. Personal accessories range Personal accessories range has items in following categories: – personal luggage (helmet bags, bum bags, laptop bags, and hold all) – gifts(magnets, cybertool, water bottle, and cards set) team hinckley(door mat, buff, beer mat, and bike mat) – headwear and buffs (hat, buff, and neck tube) – collectors scale models – wallets and pens – watches and wall clock – belts and buckles – key fobs and pin badges – mugs and glassware -patches and stickers Conclusion and Recommendations Range evaluation Triumph’s clothing line is strongly linked to t heir motorcycle collection. They offer a wide range of riding gear, of high technical quality, designed specifically for each motorcycle model. They renew their clothing line twice a year to suit their customer’s changing needs throughout the year, allowing them to adjust for different weather and climates. Triumph is proud of its roots and history. This becomes clear after only a brief glance through their webpages. Their clothes are designed and manufactured with utmost respect towards its image and heritage. This way they guarantee customer satisfaction and a first class biker look, suitable for riding and leisure. Their vast clothing line serves both the customers and the dealer’s needs. An ideal riding suit or just a jacket has been designed to every motorcycle type and this helps the dealers in designing their collection and building their order. Triumph pricing range is ideal and comparing biggest competitors BMW and Ducati, we see that their products offer best value for money. If the clothing range, especially in casual wears would be bit more mature and classical, we would even suggest higher prices for some products. Every dealer should offer best-selling products for all motorcycle range and also build up perfect combination for casual wears that goes together in style with modern motorcycle clothes. The climate and location are naturally also important factors, but it is more important in our view that the supply for their target group and demand of motorcycles are in balance. Collections offer great suits for driving and in that field Triumph are reaching their goals (touring, supersports, adventure). However problem is that most of these products aren’t something you buy every season, not even every year, so Triumph clothing should be stand out more through modern motorcycle clothes, casual wears, that goes as well as biking clothes (modern retro, legend, heritage, casual). Triumph dealers’ range Based on our store-visits, customer feedback and material that we received from the Triumph company, it seems like Solus and multi-dealers have certain problems defining an ideal clothing range. Solus dealers normally have a large range of products but the typical customer normally comes in to see motorcycles and if they buy clothes it is usually mainly for driving. The casual wear line is presented well but since the competition in this field is fierce, people tend to prefer buying clothes elsewhere. Multi-franchise dealers have other brands presented as well, so Triumph clothes are not standing out too well. However, these shops are visited by a larger number of new potential customers, so if the range matches the customers’ needs, this will affects sales positively. To be able to find a perfect balance for the range that is being ordered, dealers must target their potential customers and then build the perfect match of driving clothes, casual wears and personal accessories around it. The Triumph company must also be able to build a brand image that is identical with the products that are being offered. Every successful clothing brand has to focus on a certain look. Triumph’s history and success in motorcycles is defined by their individual yet stylish look and this should also be the brand message going forward. Appendix: http://www. triumphmotorcycles. co. uk/clothing, Triumph company materials, ——————————————– [ 1 ]. http://www. triumph. co. uk, http://www. a1moto. com, http://www. carlrosner. co. uk, http://www. metropolismotorcycles. com [ 2 ]. http://www. harley-davidson. com/en_US/Content/Pages/MotorClothes_Merchandise/pink-label. html [ 3 ]. http://eu. levi. com/en_GB/shop/index. html, http://www. asos. com [ 4 ]. http://www. streetshirts. co. uk How to cite Triumph Launching Event, Papers

Bilingual Education1 Essay Example For Students

Bilingual Education1 Essay The controversial debate over English immersion and bilingual education programs has effects in almost every school system. Advocates of bilingual education believe that it is necessary for children to be instructed in their native tongue and gradually be introduced to English or else they may fall behind in school. Supporters of English immersion say that bilingual education programs hinder the learning process of the English language, thus retarding the learning potential of a child. English immersion supports the sink or swim idea of immersing a limited English proficiency (LEP) child in an almost completely English-speaking environment. English immersion supporters then rely on the idea that LEP children will swim after being thrown into such a situation, and eventually catch up to the rest of their classmates. Are bilingual education programs a hindrance to learning English? If they are, should programs where children are forced to learn English through almost complete immersion be used in place of bilingual education programs? To answer these questions correctly, a full understanding of the advantages and disadvantages of both programs is required. It is important to first understand the techniques and goals of the bilingual education program before deciding if the program is harmful to a students potential to learn English. The creators of bilingual education strongly believe in the idea that teaching technical subjects, such as math and science, in English can be harmful to a childs development in that subject. The goal of bilingual education is to teach children mathematical and scientific concepts in a childs native language while teaching him or her conversational English on the side. Several noted scholars support this technique and feel that students learning the English language should be taught all academic subjects in their native language for no fewer than five, and preferably seven, years (The Changing Face of Bilingual Education). The knowledge and skills that are acquired after five to seven years of instruction in a students primary language will transfer to the his or her English speaking ability (Research Agend a for Adult ESL). The same scholars also believe that such academic instruction in the students native language is necessary for students to benefit from typical classrooms (The Changing Face of Bilingual Education). Like most contemporary models of bilingual education, children will gain competency needed to survive in a normal classroom. Supporters of English immersion programs feel that an approach where children spent a great deal of their academic time using English would bring a child closer to proficiency at a more rapid pace than a bilingual education program. English immersion supporters think that the best way to become comfortable with a language is to use it as much as possible. Supporters say that the only times that a child not proficient in English should be spoken to in his or her native language would be to clarify a point, to help a child to complete a task, or to answer a question (The Changing Face of Bilingual Education). After approximately a year in English im mersion programs children should be fluent enough to enter into regular classrooms (Put a Stop to Bilingual Education? Manana). Unlike bilingual education, the creators of English immersion believe that English instruction in an academic class, even a technical one, will benefit a child that is in the process of learning English, because the terms used in technical classes will almost always be new to both proficient and non proficient children. While evaluating both programs it is important to remember that some problems that cannot be solved by immersion or bilingual education. One such problem is finding the perfect age to start teaching the English language to a person. Some scholars have argued that at an early age it is easier for a child to learn a new language through immersion because the child has not fully developed his or her native language. These same scholars have agreed that for older people who have substantially developed their native language, a bilingual educatio n program would be more beneficial. Both immersion and bilingual education programs argue that their program is the best way to teach any child at any age. In actuallity, both groups are right and both are wrong. Biology in Daphnia EssayBilingual education and English immersion programs both have strengths over the other. Bilingual education uses native language insruction to make a familiar and comfortable learning environment for an LEP student. The student is also able to confidently communicate in his or her native language instead of having to struggle with words he or she has most likely never used before. communication in a native language increases the students self esteem and confidence. English immersion helps a student to learn the English language at a faster pace than bilingual education. The student will then have a higher familiarization with the English language that will lead to a higher level of communication and competency. It is usually quite simple to determine which program will suit the needs of an individual student. The challenge is to determine which program will benefit the majority of LEP students. Even after millions of dollars in research, the question of which program is best for the children is still unanswered. Bibliography:Works CitedBurt, Mariam. Research Agenda For Adult ESL. Center For Applied Linguistics 14 Sept. 1998. http://www.cal.org/ncle/agenda/index.htm. 5 Sept. 1999. Chavez, Linda. Being an American is a Privilege. USA Today Magazine April 1999: 1. Daschle, Thomas. Johnson, Daschle Announce Grant For Batesland Schools Bilingual Education Program. FDCH Press Release 17 May 1999. Gersten, Russell. The Changing Face of Bilingual Education. Educational Leadership April 1999: 41. Maceri, Domenico. Bilingual Education Goes Beyond Teaching Language. The Houston Chronicle 20 May 1998: A29. McCann, Jeanne. Bilingual Education. Education Week On The Web 16 Aug. 1999. http://www.edweek.org/context/topics/biling.htm. 5 Sept. 1999. Thomas, Wayne. Accelerated Schooling for English Language Learners. Educational Leadership April 1999: 46. Wildavsky, Ben. Put a Stop to Bilingual Education? Manana. U.S. News and Report 5 Apr. 1999: 41.

The Sun Also Rises - Response Essays - The Sun Also Rises

The Sun Also Rises - Response The Sun Also Rises [I cannot express to you how glad I am that I am taking this class. I am thoroughly enjoying Hemingway. The Sun Also Rises is one of the best books I've read in quite a long time. For a while there, I was, for God knows what reason, taking Physics and Chemistry and Biology. It is really an adventure to be back with books and words and reading. I am also amazed that I never could read more of Him when it wasn't an assignment. And how is it that when I am told to write "a 3-5 page essay" I can only come through with two-and-a-half, but a "one-page response" always wants to be twenty pages long?] I finished reading SAR around ten o'clock tonight. I could have taken it all in one big gulp when I began a week ago, but I couldn't do that. It wanted me to bring it out slowly, so I often found myself reading five or ten pages and laying it aside to absorb without engulfing. A man gets used to reading Star Wars and pulp fiction and New York Times Bestsellers and forgets wha t literature is until it slaps him in the face. This book was written, not churned out or word-processed. Again, I thoroughly enjoyed reading. I never noticed it until it was brought up in class, maybe because it wasn't a point for me in In Our Time, but He doesn't often enough credit quotations with, ",he said," or, ",said Brett," or, ",Bill replied." In SAR it stood and called attention to itself. I wasn't particularly bothered by His not telling me who said what, but it was very...pointed. I first noticed around the hundredth page or so. Then I realized I couldn't keep track of who was speaking. By not dwelling on it, though, sort of (hate to say this) accepting it, I managed to assign speech to whomever I felt was speaking. Gradually I came to enjoy it, in another plane of reading, figuring out from whom words were originating. To not notice it, as if it were one of those annoying 3-D posters that you can't see until you make a concerted effort not to try and see, became simple - much like those 3-D pictures are once you know what not to look for. (I abhor ending sentences with prepositions...) His not telling was heightening to the story. It made things come even more alive. As a conversation that you're hearing at a nearby table in a restaurant, the exchanges flowed, with me as a more passive reader than in a story written to be read instead of lived. It has always been troubling for me to read a book with the knowledge that there are things I am supposed to be catching, but not quite. The fish in the pools and the allegory and analogy and symbolism aren't fond of me. Trying to see that the bull-fighters and their purity or lack and how it relates to Him as a writer surrounded by a universe of new fiction printed for the masses, that is all fine and well. The short sentences, the lack of qualifying, "he said"s and "she saids" and such, the tragedy of his love for Brett, those are the things I enjoy reading. Those are the reasons I read and the reasons a man like Him writes. There are stranger things, Horatio...or something like that. I believe Paul Simon read Hemingway at some point in his life. Stillcrazymotherandchildreunionreneandgeorgettemagrittewith... It is a good book. I was surprised that more was not given to the bulls. The entire story was leading to it, and then it was done and they were gone. Very powerful they were but fleeting. I want to go now, of course, to Pamplona, as I'm sure everyone who reads does after finishing. It is probably terrrrrrrible now with touristas and Coke and Nike all around, but I bet still beautiful. A man was killed this year, did you know?